First off this product smells like ice cream (yeah!) and the smell lasts (double yeah!). I really liked it and enjoyed smelling like something so sweet :). So if sweet smells are your thing - then you'll love this however if its not- then you'll probably won't enjoy this, especially since it permeates the atmosphere.
The consistency of this cream is semi-thick, its definitely not runny but its not a thick pomade/butter like substance either. Basically its like a rich custard so aptly named (Curly Q Custard).
My only problem with this product was the fact that for my hair, this product did not last long. Meaning that I needed to apply a fair amount to moisturise my hair. Curl definition did not really happen (which didn't bother me, besides the product states 'without hold') but, if you're looking for a product that moisturises and curls highly textured hair, this product may not work on its own for you.
The price was £7.99 (I think) which seemed reasonable but, considering that it didn't really last that long (less than a month) I would say ... that if I had this as my staple hair product it would be costly.
Final Thoughts: I liked it but not really enough to purchase it any time soon. Maybe one day ... maybe.
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